GI Drinks

client:
Vindija
industry:
food & beverages
service:
tv commercials
launch:
2009
info:
A healthy diet is the key to a healthy life. So is the awareness of the importance of consuming food that is good for you, and not the other way around. We’ve had the opportunity of coming across a food product of that kind, writing a story and devising a campaign aimed at letting everyone know about it, most of all those who should know of such a product but, unfortunately, they don’t. To work on this type of project is interesting because when reading a brief on a variety of ideas, possible and impossible, supers and voice-overs, one tends to think about one’s own lifestyle, diet, the glycaemic index or blood glucose level, and begins to wonder...Eventually, a person comes to a conclusion that sweets are unhealthy and health is the sweetest!